Humans have a particular sense to purity and new. It’s the hygienic need to hear a click of the vacuum that is released when opening a pot and the cellophane we remove of the product we buy to make sure that we are ‘’the first one to touch’. With this project I researched possibilities of showing the consumer that the product is pure and un-used. This bag is hard and flat but by using you put tension on the bag which will start to crack.. The fabric is soft but has a hard plastic coat on top.